Keith Sherman and Associates
Recent Client Highlights

Entertainment  •  Corporate / Lifestyle  •  Sports


Films – Films include the national release of ShowBusiness: The Road to Broadway (Regent Releasing), the unit for Spinning into Butter starring Sarah Jessica Parker, the national release of The Aryan Couple starring Martin Landau, Wah-Wah (Roadside Attractions) starring Gabriel Byrne and Emily Watson, and the Tribeca Film Festival premiere of Charles Busch’s A Very Serious Person.

KSA has worked on releases, units, special promotions and festival campaigns for a number of studio and independent films, including: Ladies in Lavender (Roadside Attractions), starring Maggie Smith and Judi Dench, as well as the Tribeca Film Festival release of Aurora Borealis, starring Joshua Jackson, Donald Sutherland, Juliette Lewis, and Louise Fletcher; The Emperor’s Club (Universal Pictures); The Big Kahuna (Lionsgate Films); Rough Magic (Rysher Entertainment); Broadway Damage (Village Art Pictures) and Jeffrey (Orion), among others.  The company represents “The Other Israel Film Featival.”

Focus Features – KSA worked on campaigns for: The Pianist (Academy Award winner), Far From Heaven, Robert Altman’s Gosford Park, Mike Leigh’s Topsy-Turvy, Nurse Betty, Being John Malkovitch, Stanley Tucci’s Joe Gould’s Secret, Up at the Villa, Where the Money Is (Paul Newman), Angelica Houston’s Agnes Browne, Condo Painting and Lars von Trier’s The Idiots.

Tony Awards – KSA represented the Tonys, Broadway’s most prestigious honor, for 18 years.  Our mandate was to maximize positive coverage of the Tony Awards and increase television tune-in.  Our responsibilities included managing all public relations aspects of the Tony Awards, coordinating with the Broadway press offices and working closely with CBS.  We arranged news announcements, ran official press events, credentialed media for the backstage pressroom during the telecast and the red carpet arrivals.  Our crisis intervention skills were used on a regular basis.

Theatrical productions – Current productions include The Story of My Life (Booth Theatre), Sleepwalk with Me (Bleecker Street Theatre), Forbidden Broadway (47th Street Theatre) and The Pan Asian Repertory Theatre.  Long-term current clients include 13 years representing Chicago City Limits and 20 years with the York Theatre Company.  KSA has represented more than 250 Broadway, Off-Broadway and touring productions.

Personal Publicity for Artists / Individuals – KSA has represented numerous actors, composers, artists, directors and athletes over the years including: Des McAnuff, Mandy Patinkin, Charles Strouse, Cy Coleman, Liza Minnelli, Michael Feinstein, Carol Channing, Marvin Hamlisch, Michael Learned, Randy Quaid, Christine Andreas and Olympic Medalists Brian Boitano, Michelle Kwan and Paul Hamm.  Artists and designers include: Al Hirschfeld, Hunt Slonem and Christopher Radko.

Television productions – KSA has represented specials on all the major TV networks, many cable outlets and PBS.  Bravo retained us to launch its series, The It Factor. We were retained by Bristol-Meyers Squibb to promote  the A&E Network’s special Stop the World, I Want to Get Off.  We have represented Masterpiece Theatre, Mystery and several specials for PBS, including Broadway’s Lost Treasures, 3 Mo’ Divas as well as two-dozen figure skating specials noted below and the Tony Awards noted above. 

Music – KSA has worked on the Abu Dhabi Music and Arts Festival, San Jose Mariachi Festival starring Linda Ronstadt, and Savannah Onstage, an international arts festival.  The New York City Gay Men’s Chorus has been a client for four years.  For IMG we represented the Moscow Sretensky Monastery Choir Tour.  KSA is the agency of record for Town Hall, the prestigious Manhattan concert hall.

Sony Music – We represented CD campaigns for Tony and Grammy Award-winning composer Cy Coleman and author/singer Ronan Tynan.

Books – KSA campaigns include the stage and screen icon Farley Granger memoir Include Me Out (St. Martins Press); The Onion’s Our Dumb Century (Random House);biographies of Olympic figure skating medalists Brian Boitano (Simon & Schuster) and Michelle Kwan (Scholastic); Isabelle Rose’s The Jap Chronicles (Doubleday) andMichael Flocker’s The Hedonism Handbook (DaCapo Press).  KSA is currently representing Charles Strouse’s “Put on a Happy Face” and “Barry Dixon Interiors” (Gibbs Smith).

Corporate / Lifestyles

The New York TimesKSA is in its sixth year publicizing several major events: The Arts & Leisure Week, The Travel Show at the Javits Center, The Great Read and Sunday with the Magazine. In addition, KSA helped with the launch of the new section SundayBusiness and Arthur Sulzberger Jr.’s New York City celebration event at Jazz at Lincoln Center.

Memorial Sloan-Kettering – KSA is in its third year representing the  “Rock and Run on the River” event, a fundraiser that benefit Memorial’s Cancer Survivorship Center.  We are in our first year working on “Cycle for Survival,” an initiative to raise funds and awareness for orphan cancers.

Visiting Nurse Service of New York – KSA is in its first year working for this prestigious health care client.  Our efforts have resulted in several major television bookings and print feature stories.

Events – KSA has represented hundreds of events from enormous to modest at many of New York City’s major venues, in cities throughout America and internationally.  From Olympic clients, to important charities (Memorial Sloan Kettering Cancer Center, The Citizens Committee for New York City), to arts (2008 Abu Dhabi Music and Arts Festival, Broadway on Broadway, 24 Hour Plays, Tony Awards) and media organizations (“The New York Times Arts & Leisure Week”), product launches and beyond, we have substantial experience in generating advance and post-event press coverage.

The Onion - We were retained by The Onion to publicize its weekly paper, website and book, Our Dumb Century, which within three weeks hit #1 on the New York Times bestseller list and remained on the list for four months.  Our efforts resulted in major features in The New Yorker, Los Angeles Times, Wired, Newsweek, Time Out New York, The New York Times, AP and more.

NYANA - Our efforts resulted in positive full front-page news coverage several times for this important charity that aids immigrants in the U.S.  We developed a PR program that gave enormous visibility to this organization not only in the U.S. but also in print and broadcast coverage in Europe, the Far East and South America.

Magic Hat Brewery – The South Burlington, Vermont brewery retained us for its first-ever public relations campaign.

Zevco - Our work for Zevco, a London and Belgium based corporation that produces fuel cells,  included an American launch in New York that garnered substantive press coverage internationally.  We arranged for a press event with London cab, fitted with fuel cells, and Judd Hirsch, star of the television series “Taxi.”

House Beautiful / Hearst Magazines - We worked to publicize the “Houses for the Next Millennium” series.  Features appeared in the AP and The New York Times.  Editors were also booked on several national and local television programs.

Spectacolor - For this Times Square-based sign company, we helped launch the AT&T and Hertz signs on the Marriott Marquis Hotel.

Marsh & McLennan - We represented the Entertainment and Leisure division for the world's largest insurance broker on a project basis for 15 years.

Christopher Radko - In addition to enormous television, newspaper and magazine coverage, we arranged for Radko, the premiere designer of Christmas ornaments internationally, to design the television sets of Today and Donny and Marie for the holidays.  We brokered two appearances on the NBC morning show and three on Donny and Marie.  We helped arrange charity tie-ins, personal appearances, special projects (such as creating gazebos beside the tree in Rockefeller Plaza) and more.

Metropolis Magazine – KSA did consumer and trade publicity for the bible of design and architecture.

New York Marriott Marquis – For four years KSA was retained to leverage the hotel’s Times Square location on New Year’s Eve.  For the hotel’s first time, we arranged for major national and international television coverage, which continues to this day.  In addition, KSA was hired to generate coverage for the opening of Café Oh La La, a coffee bar.  We created an event in Times Square with an El Exehente clone, a mule and three dancers  who lip-synched to coffee themed songs in spectacular coffee cup costumes we retrieved from a just-closed Broadway musical.  The event, which was simulcast on the Times Square Jumbotron, got a half-page feature in The New York Times and enormous television, print and radio coverage.


Brian Boitano - Olympic Gold Medalist Brian Boitano has been a client since his Gold Medal win in 1988.  KSA represents his personal public relations interests in conjunction with all television and live appearances. 

White Canvas Productions – The television production company has produced more than a dozen figure skating specials with major skating and popular music talent on NBC, USA Networks and TNT.  For these specials we arranged coverage on Today, Good Morning America, Live with Regis and Kathie Lee, The New York Times, USA Today, AP, The Los Angeles Times, TV Guide, People, Entertainment Weekly and Access Hollywood, among others.

Michelle Kwan- We were charged with developing the public image for figure skater Michele Kwan as she prepared to compete in the 1998 Olympic games.  Kwan was featured on the covers of Sports Illustrated, People, TV Guide, Newsweek, and more.  

Champions on Ice  - For several years we represented the national arena touring show, which played in dozens of primary and secondary markets.  The tour featured some of the leading Olympic, World and national figure skating champions.  National placements included The Rosie O’Donnell Show, Today, Good Morning America, Live with Regis & Kathie Lee, The Late Show with David Letterman, People, AP, The New York Times, The Los Angeles Times, The Chicago Tribune, among others.

Gymnastics Tour - Emerging from the 1996 Barcelona summer Olympics were the Magnificent Seven.  Six of the gymnasts went on a national arena tour which we represented.  One particular coup was a feature in the New York Times Magazine. Based on the controversy of only six out of the seven girls touring, our crisis management skills were put to great use.

Paul Hamm – As the star of the 2004 Rock & Roll Gymnastics Championship Tour, we helped guide the Gold Medal-winning gymnast through the controversy that erupted out of the Athens Olympic Games.

January 2009